Moral Rating Agency

The Good, Bad and Ugly

Indelible Ledger of 5-dimension moral ratings of top global corporations’ response to the invasion of Ukraine 
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Boeing

Public
USA
Sprinting Near-Boycotter with great Attitude & Power
i
87

'Sprinting' for a 9 to 10 Speed Score; 'Near Boycotter' for a 7 to 8 Degree Score; 'with great Attitude' for a 6 to 10 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Pre-invasion Status
2.0
Low Exposure
Potential sacrifice
10.0
Extreme Power
Potential economic impact
Post-invasion Events
8.0  Degree
What?
10.0  Speed
When?
7.5  Attitude
How?
Reuters first reported Boeing had "paused operations at its Moscow Training campus". On 1 March, Boeing said it was “suspending parts, maintenance and technical support for Russian airlines". The company is keeping Russian employees on its payroll. CNBC reported on 7 March that it had “suspended buying titanium from Russia".
Date of Announcement: 28 February 2022
Our Moral Verdict
Boeing may have acted more pragmatically than morally. The company moved after Biden banned Russian aircraft from US airspace and it was clear that serving aircraft in Russia would be fraught with difficulties, over and above any moral pressure the company might have felt to stop. Boeing moved fast for its sector, several days before Airbus and ten days before Raytheon. However, Boeing didn't admonish Russia in any clear way. Perhaps it wants to keep the door of the autocratic regime open. Indeed, the vast aerospace sector has always worked for more than just the good guys. For its weak statement, we classed it as a Mealy-Mouther. On Degree Score, it lost some points by being a Nibbler, for keeping Russian staff on its payroll. This is a company that was looking at a great Return of Sacrifice opportunity because we calculated that it had an Exposure level of only 2. This results from a combination of its sourcing of titanium parts and the small proportion of revenues from Russia compared to the scale of the company. On the Russian impact side of the equation, on top of the value to Russia of trading with Boeing, Russia may eventually lose 3,000 salaries, plus we consider that stopping aircraft maintenance and parts supply can have a Multiplier Effect on air travel through its safety and stopping Russia use Boeing fleets, with a significant Pull the Rug effect. This Exposure-Power disparity produces a 500% Return on Sacrifice which should be a no-brainer for any major company concerned with doing the right thing. Boeing, whether or not you contemplated that commercial-moral balance, you are moving in the right direction. Now you must complete the withdrawal properly and, as harsh as it sounds, add several thousand well-paid employees to Russia's unemployment figures.
Rating as of: 7 March 2022

OUR MORAL BADGES

Each of Moral Rating Agency’s Moral Badge is generated by combining words we select to describe bands within each of the five dimension scores to allow a reader to see the components of a company’s behavior in linguistic form. The bands relating to each word or words are shown in the definition of each Moral Badge below.

How do we classify a company or organization?

Moral Badges

Description

Companies & Brands

Count

Sprinting Boycotter with Power

'Sprinting' for a 9 to 10 Speed Score; 'Boycotter' for a 9 to 10 Degree Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Acacia Communications, Inc., ACDELCO, Albuquerque Studios, Boss Flight Entertainment, BUICK, CADILLAC, CHEVROLET, Cisco Systems, Deutsche Telekom, Duo Security Inc., General Motors, GMC, GMFINANCIAL, Jasper Technologies, Meraki, Millarworld, Netflix, Night School Studio, ONSTAR., Scanline VFX, T-Mobile, Ultium, Vehicle Intelligence Platform

Count: 

23

Sprinting Boycotter

'Sprinting' for a 9 to 10 Speed Score; 'Boycotter' for a 9 to 10 Degree Score.

Companies/Brands:  British Gas, Centrica, Direct Energy, Dyno, Hive, Local Heroes

Count: 

6

Sprinting Near-Boycotter with great Attitude & Power

'Sprinting' for a 9 to 10 Speed Score; 'Near Boycotter' for a 7 to 8 Degree Score; 'with great Attitude' for a 6 to 10 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Boeing, United Parcel Service, UPS Logistics

Count: 

3

Sprinting Near-Boycotter with Power

'Sprinting' for a 9 to 10 Speed Score; 'Near Boycotter' for a 7 to 8 Degree Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  FedEx

Count: 

1

Sprinting Near-Boycotter without Attitude but with Power

'Sprinting' for a 9 to 10 Speed Score; 'Near Boycotter' for a 7 to 8 Degree Score; 'without Attitude' for a 0 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Blue Yonder, JVC, Kawakita Denki Kigyosha, National, Panasonic, Quasar, Sanyo Electric Co., Ltd., Technics

Count: 

8

Sprinting Half-hearted Seriously-exposed with great Attitude & Power

'Sprinting' for a 9 to 10 Speed Score; 'Half-hearted' for a 1 to 4 Degree Score; 'Seriously exposed' for a 4 to 10 Exposure Score; 'with great Attitude' for a 6 to 10 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  API Connect, Aspera, Atlas, Blueworks Live, CICS, Cloud Pak, Cloudant, Cognos Inc, International Business Machines, Red Hat Inc., SoftLayer Technologies Inc.

Count: 

11

Sprinting Half-hearted Seriously-exposed with Power

'Sprinting' for a 9 to 10 Speed Score; 'Half-hearted' for a 1 to 4 Degree Score; 'Seriously exposed' for a 4 to 10 Exposure Score;'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Genesis, Hyundai Motor

Count: 

2

Sprinting Half-hearted with great Attitude & Power

'Sprinting' for a 9 to 10 Speed Score; 'Half-hearted' for a 1 to 4 Degree Score; 'with great Attitude' for a 6 to 10 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Siemens

Count: 

1

Sprinting Half-hearted

'Sprinting' for a 9 to 10 Speed Score; 'Half-hearted' for a 1 to 4 Degree Score.

Companies/Brands:  HomeGoods, HomeSense, Marshalls, Sierra, TJX, TK Maxx, Winners

Count: 

7

Speedy Boycotter without Attitude

'Speedy' for a 7 to 8 Speed Score; 'Boycotter' for a 9 to 10 Degree Score; 'without Attitude' for a 0 in Attitude Score.

Companies/Brands:  Arrezzio, Baker’s Source, Block&Barrel, Buckhead Pride, Butcher’s Block, Casa Solana, Citavo, Earth Plus, Fire River Farms, House Recipe, Jade Mountain, Newport Pride, Pica y Salpica, Portico Seafood, Sysco, Wholesome Farm

Count: 

16

Boycotter Sacrificer without Attitude but with Power

'Boycotter' for a 9 to 10 Degree Score; 'Sacrificer' for a 4 to 8 Exposure Score; 'without Attitude' for a 0 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Beacon, Diamond Shamrock, Ultramar, Valero Energy

Count: 

4

Boycotter with great Attitude & Power

'Boycotter' for a 9 to 10 Degree Score; 'with great Attitude' for a 6 to 10 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Alphabet, Calico, DoubleClick, Fitbit, Google, Looker, Loon, Nest, Verily, Waymo LLC, Waze, Wing, YouTube

Count: 

13

Boycotter with great Attitude

'Boycotter' for a 9 to 10 Degree Score; 'with great Attitude' for a 6 to 10 in Attitude Score.

Companies/Brands:  Alba, Argos, Habitat, J. Sainsbury, Nectar, Tu

Count: 

6

Boycotter with Power

'Boycotter' for a 9 to 10 Degree Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Acura, Alphabet, ASIMO, BMW Group, Designworks., Honda Motor, John Cooper Works, MINI, Mobilityland, Montesa, Rolls-Royce Motor Cars

Count: 

11

Boycotter without Attitude but with Power

'Boycotter' for a 9 to 10 Degree Score; 'without Attitude' for a 0 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  AT&T Broadband, Bravo, Chiller, CNBC, Comcast, Daily Candy, DreamWorks Animation, Fandango, Focus Features, G4, Illumination Entertainment, iVillage, Msnbc, NBCUniversal, Sky, Sprout, Syfy, XUMO

Count: 

18

Near-Boycotter with great Attitude & Power

'Near Boycotter' for a 7 to 8 Degree Score; 'with great Attitude' for a 6 to 10 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Audi, Bentley, Cupra, Ducati, Lamborghini, Porsche, Seat, Skoda, Volkswagen

Count: 

9

Laggard Boycotter Sacrificer with Power

'Laggard' for a 0 to 5 Speed Score; 'Boycotter' for a 9 to 10 Degree Score; 'Sacrificer' for a 4 to 8 Exposure Score;'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Grey’s Anatomy (and other popular ABC shows), National Geographic, Pixar, Star Wars, The Chronicles of Narnia Franchise, The Indiana Jones Franchise, The Marvel Cinematic Universe, The Muppets, The Pirates of the Caribbean Franchise, The Winnie the Pooh Franchise, Walt Disney

Count: 

11

Sprinting Faint-hearted Seriously-exposed with Power

'Sprinting' for a 9 to 10 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score; 'Seriously exposed' for a 4 to 10 Exposure Score;'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Bond Street, Chesterfield, IQOS, L&M, Marlboro, Muratti, Parliament, Philip Morris International, TotalEnergies

Count: 

9

Sprinting Faint-hearted with great Attitude & Power

'Sprinting' for a 9 to 10 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score; 'with great Attitude' for a 6 to 10 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  BASF, designfabrik, Interstuhl, Kaurit, MYTO, Ultramid, Wintershall

Count: 

7

Sprinting Faint-hearted with Power

'Sprinting' for a 9 to 10 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Freightliner, Fuso, Maybach, Mercedes-Benz (formerly Daimler), Setra, Smart, Sterling, Thomas Built Buses, Western Star

Count: 

9

Speedy Near-Boycotter Sacrificer with Power

'Speedy' for a 7 to 8 Speed Score; 'Near Boycotter' for a 7 to 8 Degree Score; 'Sacrificer' for a 4 to 8 Exposure Score;'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Abbey Well, ades, AdGear, aha, Ambasa, Amita, Andina Calcio, Andina Nectar, Apollinaris, Appletiser, aquaBona, Aquactive, Aquapure, aquarius, aquasavana, Aqvaris, Arwa, Avra, Aybal-Kin, Bacardi, Barq’s, Barq’s Red Crème Soda, Beverly, Bibo, Big Crush, Big Tai, Bimbo, Bistra, Blue Sky, Bodyarmor SuperDrink, BonAqua BonActive, BotaniQ, BPM Energy, Burn, Canning’s, Cappy, Caprice, ciel, coke, Costa Coffee, dasani, dogadan, Dr Pepper, fairlife, Fanta, Far Coast, fresca, Fuze Tea, georgia, GLACÉAU Smartwater, gold peak tea, Harman International Industries, honest tea, I lohas, Inca Kola, inoccent smoothie, Iron Brew, Joyent, Kia-Ora, Kin Cider, Lilt, LoopPay , minute maid, Nordic Mist, Novaled , Oasis, peace tea, Powerade, Prismview, Proximal Data, Rose’s, Royal Tru, Samsung, Schweppes, simply, Simpress, SmartThings , smartwater, Sprite, The Coca-Cola Company, topochico, vitaminwater

Count: 

82

Speedy Half-hearted

'Speedy' for a 7 to 8 Speed Score; 'Half-hearted' for a 1 to 4 Degree Score.

Companies/Brands:  Caltex, Chevron, Havoline, Texaco

Count: 

4

Speedy Faint-hearted Seriously-exposed with great Attitude & Power

'Speedy' for a 7 to 8 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score; 'Seriously exposed' for a 4 to 10 Exposure Score; 'with great Attitude' for a 6 to 10 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Amoco, Ampm, Aral, BP, Castrol, Wild Bean Café

Count: 

6

Speedy Faint-hearted Seriously-exposed without Attitude but with Power

'Speedy' for a 7 to 8 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score; 'Seriously exposed' for a 4 to 10 Exposure Score; 'without Attitude' for a 0 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Jiffy Lube, Pennzoil, Quaker State, Rotella, Royal Dutch Shell, Shell PLC, V-Power

Count: 

7

Speedy Faint-hearted with Power

'Speedy' for a 7 to 8 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Align, All Good, Always, Ambi Pur, Amerisource Bergen, Anderson Packaging, Inc., Ariel, ASD Specialty Healthcare, Inc., Aussie, Bold, Bonux, Bounce, Bounty, Braun, Cascade, Charlie Banana, Charmin, Cheer, Clearblue, Crest, Daz, Downy, Dreft, Fairy, Fairy Non Bio, Febreze, Fixodent, Flash, Gain, Gillette, Head & Shoulders, Herbal Essences, Ivory, joy+glee, Lenor, Luvs, Metamucil, Microban 24, Mif, Mr.Clean, My black is beautiful, Nasivin, Native, Neurobion, New Chapter dietary supplements, Olay, Old Spice, Oral-B, Pampers, Pantene, Pepto-Bismol, Procter & Gamble, Puffs, Rindex 3en1, Safeguard, Salvo, Sangobion, Scope, Seven Seas, SK-II, Snowberry, Swiffer, Tampax, The Art of Shaving, This is L., UltraDowny, Venus, Viakal, Vicks, Zevo, ZzzQuil

Count: 

71

Near-Boycotter with great Attitude & Power

'Near Boycotter' for a 7 to 8 Degree Score; 'with great Attitude' for a 6 to 10 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Alienware, Dell Technologies, Inspiron, Otiplex, SecureWorks, Virtustream, Vostro, XPS

Count: 

8

Near-Boycotter with Power

'Near Boycotter' for a 7 to 8 Degree Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Deutsche Post DHL Group

Count: 

1

Half-hearted Seriously-exposed with Power

'Half-hearted' for a 1 to 4 Degree Score; 'Seriously exposed' for a 4 to 10 Exposure Score;'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Intel, Mobileye, Movidius

Count: 

3

Faint-hearted Seriously-exposed with great Attitude & Power

'Faint-hearted' for a 1 to 4 Degree Score; 'Seriously exposed' for a 4 to 10 Exposure Score; 'with great Attitude' for a 6 to 10 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  AMERICANA, Café, ETERNA, Eurotech, Exxon Mobil, General Electric, Hotpoint, Mobil, Monogram, Profile Performance, XTO

Count: 

11

Faint-hearted Seriously-exposed without Attitude but with Power

'Faint-hearted' for a 1 to 4 Degree Score; 'Seriously exposed' for a 4 to 10 Exposure Score; 'without Attitude' for a 0 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Airbus, ATR (Airbus, Alenia Aeronautica, Leonardo), Daihatsu, Hino, Lexus, Ranz, Stelia Aerospace, Toyota Motor

Count: 

8

Faint-hearted with great Attitude & Power

'Faint-hearted' for a 1 to 4 Degree Score; 'with great Attitude' for a 6 to 10 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Bing, Edge, LinkedIn, Microsoft, MSN, Office, Skype, Windows

Count: 

8

Laggard Boycotter Sacrificer with Power

'Laggard' for a 0 to 5 Speed Score; 'Boycotter' for a 9 to 10 Degree Score; 'Sacrificer' for a 4 to 8 Exposure Score;'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Apple, AuthenTec, Beats Electronics and Beats Music, Mobeewave, NeXT Software, Shazam, Siri Inc.

Count: 

7

Laggard Boycotter with great Attitude & Power

'Laggard' for a 0 to 5 Speed Score; 'Boycotter' for a 9 to 10 Degree Score; 'with great Attitude' for a 6 to 10 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Accenture, Droga5, IMJ Corporation, SinnerSchrader, Trivadis AG

Count: 

5

Laggard Boycotter with Power

'Laggard' for a 0 to 5 Speed Score; 'Boycotter' for a 9 to 10 Degree Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  alkove, Amazing Baby, Amazon, Amfit Nutrition, Arabella, Arthur Harvey, Basic Care, BELEI, Buttoned Down, Cable Stitch, Coastal Blue, Comfort Denim Outfitters, Daily Ritual, Ella Moon, Emma Riley, Eono, Fabric.com, Franklin Tailored, Goodthreads, Happy Belly, Haven Outerwear, House & Shields, Inkast Denim, Iris & Lily, James & Erin, Lark & Ro, Life Long, Mae, Mama Bear, Movian, Myx Store, NuPro, OWN PWR, Peak Performance Nutrition, Peak Velocity, Pinzon, Presto!, Ravenna Home, Revly, Scout & Ro, Simple Joys by Carter’s, Solimo, Spotted Zebra, Stone & Beam, Tiksounds, Umi, Vedaka, Wag, Wickedly Prime

Count: 

49

Laggard Boycotter

'Laggard' for a 0 to 5 Speed Score; 'Boycotter' for a 9 to 10 Degree Score.

Companies/Brands:  Booker, Budgens, Chokablok, F&F, Londis, Makro, One Stop, Parioli, Premier Stores, Tesco

Count: 

10

Laggard Near-Boycotter with Power

'Laggard' for a 0 to 5 Speed Score; 'Near Boycotter' for a 7 to 8 Degree Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Glencore

Count: 

1

Laggard Near-Boycotter

'Laggard' for a 0 to 5 Speed Score; 'Near Boycotter' for a 7 to 8 Degree Score.

Companies/Brands:  Alenza, BANDAG, Blizzak, Bridgestone, DriveGuard, Dueler, FIRESTONE, FUZION, TIRES PLUS, Turanza, WHEEL WORKS

Count: 

11

Laggard Half-hearted Seriously-exposed with Power

'Laggard' for a 0 to 5 Speed Score; 'Half-hearted' for a 1 to 4 Degree Score; 'Seriously exposed' for a 4 to 10 Exposure Score;'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  LG Electronics

Count: 

1

Laggard Half-hearted with great Attitude & Power

'Laggard' for a 0 to 5 Speed Score; 'Half-hearted' for a 1 to 4 Degree Score; 'with great Attitude' for a 6 to 10 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Alimentation Couche-Tard, Circle K, Collins Aerospace, Ingo, Pratt & Whitney, Raytheon Technologies

Count: 

6

Laggard Half-hearted with great Attitude

'Laggard' for a 0 to 5 Speed Score; 'Half-hearted' for a 5 to 6 Degree Score; 'with great Attitude' for a 6 to 10 in Attitude Score.

Companies/Brands:  Amundi, BforBank, Credit Agricole, IDIA Capital Investment, LCL, SODICA Corporate Finance

Count: 

6

Laggard Half-hearted with Power

'Laggard' for a 0 to 5 Speed Score; 'Half-hearted' for a 5 to 6 Degree Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  U.S. Postal Service

Count: 

1

Laggard Half-hearted with Power

'Laggard' for a 0 to 5 Speed Score; 'Half-hearted' for a 1 to 4 Degree Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Chassis Brakes, Hikoki, Hitachi, Hüco, Keihin, Kit Plus, Maxell, Nisin, Paraut, Tokico, Tuflong

Count: 

11

Laggard Half-hearted without Attitude but with Power

'Laggard' for a 0 to 5 Speed Score; 'Half-hearted' for a 1 to 4 Degree Score; 'without Attitude' for a 0 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Elster Group, EMS Technologies, Inc., Honeywell International, Intelligrated, Intermec, King’s Safetywear, RAE Systems, Sperian Protection, Xtralis

Count: 

9

Laggard Faint-hearted with great Attitude & Power

'Laggard' for a 0 to 5 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score; 'with great Attitude' for a 6 to 10 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Datsun, INFINITI, Nismo, Nissan Motor

Count: 

4

Speedy Faint-hearted without Attitude but with Power

'Speedy' for a 7 to 8 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score; 'without Attitude' for a 0 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Bank of China

Count: 

1

Faint-hearted

'Faint-hearted' for a 1 to 4 Degree Score.

Companies/Brands:  Alleanza Toro, Assicurazioni Generali, Europ Assistance Group, INA (Istituto Nazionale delle Assicurazioni)

Count: 

4

Laggard Half-hearted

'Laggard' for a 0 to 5 Speed Score; 'Half-hearted' for a 5 to 6 Degree Score.

Companies/Brands:  Cover-More, Farmers Insurance Group, Hambro Life Assurance Plc, Zurich Insurance Group

Count: 

4

Laggard Faint-hearted Seriously-exposed with great Attitude & Power

'Laggard' for a 0 to 5 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score; 'Seriously exposed' for a 4 to 10 Exposure Score; 'with great Attitude' for a 6 to 10 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  AcneFree, AHC, Ambi, Amora, Atelier Cologne, Axe, Bango, Ben & Jerry’s, Biotherm, Botanicals Fresh Care, Breyers, Cacharel, Caress, Carita, Carol’s Daughter, CeraVe, Cheryl’s Cosmeceuticals, Cif, Clarisonic, Clear, Closeup, Comfort, Créateurs de Beauté, Dark & Lovely, Decléor, Degree, Dermablend, Diesel, Domestos, Dove, E.ON, essie, Galena Asset Management, Garnier, Giorgio Armani Beauty, Good Humor, Helena Rubinstein, Hellmann’s, House 99, Impala Terminals, Impulse, IT Cosmetics, Kéraskin Esthetics, Kérastase, Kiehl’s, Klondike, Knorr, L’Oréal, La Roche-Posay, Lancôme, Lever 2000, Lifebuoy, Liquid I.V., Logocos, Love Beauty&Planet, Lux, Magic Mask, Magnum, Maille, Maison Margiela Fragrances, Matrix Essentials, Maybelline New York, Mele, Mixa, Mizani, Nexxus, Niely, Noxzema, Nubian Heritage, Nyakio, Nyrstar, NYX Professional Makeup, Olly, OMO, Onnit, Paloma Picasso, Pond’s, Popsicle, PureOlogy Research, Q-Tips, Ralph Lauren Fragrances, Redken 5th Avenue NYC, Rexona/Degree, Roger & Gallet, Sanoflore, Schmidt’s, Seventh Generation, SheaMoisture, Shu Uemura, Simple, Sir Kensington’s, Skinceuticals, SmartyPats, SoftSheen-Carson, St. Ives, Stylenanda, Suave, Sunlight, Sunsilk, Surf, Talenti, Tazo, TFG Marine, The Vegetarian Butcher, Tigi, Trafigura Group, Tresemme, Unilever, Urban Decay, Valentino Beauty, Vaseline, Vichy, Wall’s, Yue Sai, Yves Saint Laurent Beauty

Count: 

115

Laggard Faint-hearted Seriously-exposed with Power

'Laggard' for a 0 to 5 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score; 'Seriously exposed' for a 4 to 10 Exposure Score;'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  7UP, Abbott Laboratories, Acqua Panna, Aero, Agusha, Alinity, Alpo, Alvalle, Animax Broadcast Japan, Aquafina, Aunt Jemima, AXN, Bacconzitos, Baci Perugina, Baconzitos , Bakers Complete, Beneful, BinaxNOW, Blue Bottle Coffee, Boost, Bravia, Buitoni, Cap’n Crunch, Cardiomems, Cat Chow, Cerelac, Cheerios, Cheetos, Chef-Mate, Chester’s, chipsy, Chudo, Coffee-Mate, Confirm Rx, Copella, Cracker Jack, Cyber-shot, DiGiorno, Dog Chow, Domik v Derevne, Doritos, Dreyer’s, Duyvis, Ele Care, Elma Chips, Emperador, Ensure, Extrême, Fancy Feast, Felix, Fitness, Fortum, FreeStyle Libre, Friskies, Fritos, Fruktoviy Sad, Frustyle, Funyuns, Gallant ICD, Game Fuel, Gatorade, Gerber, Glucerna , Häagen-Dazs, Handycam, Heartmate, Herta, Hot Pockets, i-STAT, Imunele, Ivi, Izze, Juven, Kas, Kickstart, KitKat, Kurkure, La Laitière, Lay’s, Lean Cuisine, Lebedyansky, Life, LIFEWTR, Lion cereals, Lipton, Lubimy, Lucky, MADHOUSE, Madison Gate Records, Maggi, ManiMoto, Manzanita Sol, Marbo, Marias Gamesa, Memory Stick, Milkybar, Milo, Minor’s, Mirinda, Miss Vickie’s, MitraClip, Mountain Dew, Mövenpick, Mug root beer, muller, Munchies, Naked Juice, NaturNes, Near East, Nescafé, Nespresso, Nesquik, Nestea, Nestlé, Nido, Nobby’s Nuts, Off The Eaten Path, Paso de los Toros, Paw Ridge, Pedialyte, PediaSure, Pepsi, PepsiCo, Peptamen, Perrier, Pioneer Food, Pipers Crisps, Proclaim DRG, Propel, Quaker, Quality Street, Rice-A-Roni and Pasta Roni, Rold Gold, Rosquinhas, Ruffles, S.Pellegrino, Sabra, Sabritas, sakata, Saladitas, santitas, Sensations, Sierra Mist, Simba, Similac, Sjora, Smartfood, Smarties, Smiths, Snack A Jacks, SoBe, Sony, Stacy’s, Starbucks Coffee At Home, Stiksy, Stouffer’s, Sunbites, Thomy, Tostitos, TriStar Pictures, Tropicana, Twisties, Twistos, Uncle Chipps, Vesely Molochnik, Walkers, Walkman, Ya, Zone Perfect

Count: 

169

Laggard Faint-hearted Seriously-exposed without Attitude but with Power

'Laggard' for a 0 to 5 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score; 'Seriously exposed' for a 4 to 10 Exposure Score; 'without Attitude' for a 0 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  HiSilicon, Huawei Investment & Holding, Proven Honour Capital Limited

Count: 

3

Laggard Faint-hearted with great Attitude & Power

'Laggard' for a 0 to 5 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score; 'with great Attitude' for a 6 to 10 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  Acuvue, Aveeno, BAND-AID, Benadryl, Calpol, Clean & Clear, Codral, Dabao, Desitin, Doktor Mom, Dolormin, Dr.Ci:Labo, Exuviance, Frenadol, Imodium, Janssen COVID-19 vaccine, Johnson & Johnson, Le Petit Marseillais, Listerine, Lubriderm, Motrin, Neosporin, Neutrogena, Nicorette, O.B., OGX, ORSL, Penaten, Pepcid, Piz Buin, Polysporin, Regaine, Rogaine, Stayfree, Sudafed, TearScience, Tecnis, Tylenol, Visine, Zarbee’s, Zyrtec

Count: 

41

Laggard Faint-hearted with great Attitude

'Laggard' for a 0 to 5 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score; 'with great Attitude' for a 6 to 10 in Attitude Score.

Companies/Brands:  Angel Risk Management Ltd, Axa, BROOKLYN, Dunlop , Srixon, Sumitomo, XL Insurance Company SE

Count: 

7

Laggard Faint-hearted

'Laggard' for a 0 to 5 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score.

Companies/Brands:  Adfors, Allianz, Artex, Asturienne, B&B Hotels, Bank Handlowy, Bank One Corp, Bevego, BNP Paribas, Brasilit, British Gypsum, Brødrene Dahl, Cazenove Group, Celotex, Certainteed, Chatham Ventures, Inc., Chemical Equity Incorporated, Citigroup, CONSORSBANK, Creekstone Farms Premium Beef, Edison S.p.A., Electricité de France, Enel, Euler Hermes, Flexovit, Gavilon, Glassolutions, Goldman Sachs Group, Gyproc, Helena Agri Enterprises LLC, InstaMed, Isover, Jewson, JP Morgan, Leca, Marubeni, Marubeni Information Systems, Metalmark Capital, Norton, Pasquill, PIMCO, Placo, Rencol, Rigips, SageGlass, Saint-Gobain, Scotframe, Sekurit, SmartestEnergy, The Bear Stearns Companies Inc., Travelodge UK, Tygon, Vetrotech, Washington Mutual Inc., Weber, WePay

Count: 

56

Laggard Faint-hearted without Attitude but with Power

'Laggard' for a 0 to 5 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score; 'without Attitude' for a 0 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  CK Hutchison Holdings, Hutch, ICI Paric XL, Kruidvat, Metro Broadcast Corporation, Mr. Juicy, ParknShop, Savers, Superdrug, The Perfume Shop, Three, Watsons, Watsons Water, Watsons’s Wine, Wind Tre

Count: 

15

Laggard Faint-hearted with Power

'Laggard' for a 0 to 5 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands:  AutoCrew, Balay, Bosch Group, Coldex, Constructa, Dremel, Dynacord, Electro-Voice, ETAS, Gaggenau, HC Cargo, Home Connect, HSBC Holdings, ITK Engineering, Junkers, Neff, Pitsos, Profilo, Robinair, Telex, Thermador, Worcester Bosch, Zexel

Count: 

23

Shameless failing to use its Power without having to make a sacrifice

'Shameless' for continued involvement with Russia;'without having to make a sacrifice' for a 3 to below Exposure Score;'failing to use its Power' for a 4 to 10 in Power Score.

Companies/Brands:  A Twosome Place, A1 Plaza, Agricultural Bank of China, Alok Industries, ARMOR, Auto LPG, Aviation Industry Corp. of China, Band LTE, Baojun, Bestune, BLADE Network Technologies, C&D Reality, Century 21 Japan, Chateau de Viaud, ChemChina, China Baowu Steel Group, China Communications Construction, China Construction Bank, China Construction Design International, China FAW Group, China Harbour Engineering, China Mobile Communications, China National Offshore Oil, China National Petroleum, China Overseas Land and Investment, China Railway Construction, China Railway Engineering Group, China Road and Bridge Corporation, China State Construction Engineering, China Tea, China Telecommunications, CITIC Group, CJ Corp., CMHK, CMLink, COFCO, Country Garden Holdings, Cshop, D-CREASED, DEO2, DFI Retail Group, DOCOMO, Dongfeng Motor, Epic Games, FamilyMart, Flexipay, Food Warriors in Pink, Foodville, Ford Motor, Fortune, Foxmail, GAC Mitsubishi, GAC-FCA (Jeep), GAC-Honda, GAC-Mitsubishi, Georgia Gullini, GoTone, Greatwall, Grohmann Engineering GmbH, Guangzhou Automobile Industry Group, H.Lewis, Haima, Hamleys, Hibar Systems Ltd., Hongqi, Hunting World, Hycan, IdeaPad, Industrial & Commercial Bank of China, Itochu, Jardine Matheson, JD.com, Jiefang, Jio Platforms, Jiugui, John Holland Group, Joy City, Joycome, Kong Yiji, Legion, Lenovo Group, LeSportsac, Lianfa Reality, Lincoln, Machete, MacroMancini, Mandarin Oriental Hotel Group, Maxus, Maxwell Technologies Inc., Medion, Mengniu Dairy, MG, Mitsubishi Corp, Moment, Motorcraft, Motorola Mobility, Mumbai Indians, Nate, netmeds.com, Network18 Group, nice, Nippon Telegraph and Telephone, Nitrofill, NUGU, Omnicraft, OnlyVimal, People’s Insurance Co. of China, Perbix Machine Co. Inc., PetroChina, PROJECTEVE, Qidian, QQ, Qrobot, Quick Lane, Qwikmart, Reliance Industries, Roewe, SAIC Motor, Sinochem, SK Group, Smart Point, Smart Superstore, SolarCity Corp, Tencent Holdings, Tesla, ThinkPad, Tianyi, Timi Studio Group, Tokyo Electric Power, Trans-Connect, TRENDS, Troller, Trumpchi, United Object, Urban Ladder, VIPS (steakhouse), Wechat (Weixin), WeGame, WOMAI.COM, Xiamen C&D, Xiamen ITG Holding Group, XMXYG, Yoga, Yuejin, zivame, Zong

Count: 

146

Shameless without having to make a sacrifice

'Shameless' for continued involvement with Russia;'without having to make a sacrifice' for a 3 to below Exposure Score.

Companies/Brands:  Ahumada, Akpa A.Ş., Arçelik, Ark İnşaat, Aygaz, Bank of America, Beko, Benavides, Birmot, Catlettsburg Refining, LLC, CNH Industrial, Defy Appliances (Pty) Ltd, Demir-Export, Divan Group, Duane Reade, Düzey, Elektra Bregenz, EXOR Group, Ferrari, Flavel, Grundig, Japan Post Holdings, Koç Holding, Lipetgaz, Marathon Petroleum, Merrill Lynch, Mogaz, No. 7, Opet, Otokar, PartnerRe, Pürsu, RMK Marine, S-Oil, SABIC , Saudi Aramco, Sendeo, Setair, Setur, Setur Duty Free, Setur Marinas, Setur Select, Seturbiz.com, Seturmice, Soltan and Botanics, Tanı, The Economist, The International Maritime Industries, THY Opet, Tofaş, Token Financial Technologies, Toll Group, Tüpraş, TürkTraktör, Walgreens Boots Alliance, Waltrust Properties, Inc., Yapı Kredi, Yasref

Count: 

58

Shameless failing to use its power

'Shameless' for continued involvement with Russia;'failing to use its Power' for a 4 to 10 in Power Score.

Companies/Brands:  Alibaba Group Holding, AliExpress, Ant Financial, Auctiva, Cainiao, DingTalk, Feizhu, Gaode Map, Koubei, Lazada, Mitsui, Sinopec Group, Taobao, Tmall, UC Browser, Xianyu, Zhima Credit

Count: 

17

Total:

1164

Total: 1164

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our Moral Badges

Notice

The entire website and our rating methodology are based on a company’s involvement with Russia being measured by Announcements.

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