Moral Rating Agency

Who is still
supporting

RUSSIA

Boycotting Russia isn’t black and white. Western companies are playing games in Shades of Red. Many of them claim they have cut ties with Russia but in fact continue with some activities or fail to follow through with promises. Many are just Moralwashing. The devil is in the detail — quite literally, in this case.

The Good, Bad and Ugly

Indelible Ledger of 5-dimension moral ratings of top global corporations’ response to the invasion of Ukraine

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SinnerSchrader

Rated as its parent Accenture

Ireland

Associated brands: Accenture, Droga5, IMJ Corporation, Trivadis AG

Laggard Boycotter with great Attitude & Power

'Laggard' for a 0 to 5 Speed Score; 'Boycotter' for a 9 to 10 Degree Score; 'with great Attitude' for a 6 to 10 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Pre-invasion Status

1.0

De minimus Exposure

Potential sacrifice

9.3

Extreme Power

Potential economic impact

Post-invasion Events

10.0 Degree

What?

0.0 Speed

When?

6.5 Attitude

How?

Accenture provided consultancy services to Russian businesses. It released a statement saying it "stands with the people of Ukraine and the governments, companies and individuals around the world calling for the immediate end to the unlawful and horrific attack on the people of Ukraine and their freedom." At the time, it said it would discontinue all business in Russia. About a month later, the company said that it had "completed a transaction to transfer [its] business in Russia to several of its local leaders", claiming it was thereby "100% independent from Accenture".

Date of Announcement: 12 April 2022

Our Moral Verdict

This is a textbook case of a company withdrawing from Russia. Due to the complexity of doing so, there was a delay. Rather than scoring it as an incomplete Announcement when Accenture first stated its intentions to leave Russia on 4 March, which would have given it a low Degree Score but high Speed score, it is rated on the Full & Complete Announcement of 12 April with 10 points for Degree and a low Speed Score. The Announcement was after IBM's on the day of the invasion, meaning we gave Accenture a Chicken Penalty of minus two points, bringing its Speed down further. On the positive side of the equation, Accenture's statement against Russia made it a textbook Denouncer. Its Attitude Score was brought down by its small donation to Ukraine of about 0.1% of its profits. This is a classic example of a high Return on Sacrifice opportunity. Due to the huge Multiplier Effects that a business of this type can have on an economy, we calculate its Power was 10 times its Exposure. It would obviously have been even more damaging to Russia if the company had closed down the operation rather than sell or transfer it to the local team, but if the disconnection from the mother ship proves to be as complete and final as implied, and assuming this is not a holding pattern with a view to buying back the business in the future, it will have a real impact on Russia.

Rating as of: 11 May 2022

Sinochem

State-owned conglomerate

China

Associated brands: Machete

Shameless failing to use its Power without having to make a sacrifice

-9

'Shameless' for continued involvement with Russia;'without having to make a sacrifice' for a 3 to below Exposure Score;'failing to use its Power' for a 4 to 10 in Power Score.

Pre-invasion Status

1.0

De minimus Exposure

Potential sacrifice

4.9

Average Power

Potential economic impact

Post-invasion Events

0.0 Degree

What?

0.0 Speed

When?

0.0 Attitude

How?

Sinochem is a large importer of Russian oil, from which we have not monitored an Announcement. On 7 April, Reuters reported Sinochem is honoring existing oil purchase contracts but ‘avoiding’ new ones, along with three other Chinese state refiners.

Our Moral Verdict

This is not the first time Sinochem was reported to abstain from Russian oil purchases, and we sincerely hope this rumor is true. By estimating its Chinese market share and potential Strategic Disturbance effect, Sinochem is sitting on a 5-fold Return on Sacrifice opportunity.

We can’t rate companies based on rumors, so we hope it will make an Announcement soon. That said, Sinochem is state-owned, and it would be difficult for it to rebel against China's policy of getting close to Russia. We aren't too surprised about the lack of an Announcement and this story only confirms our expertise with autocratic regimes.

Rating as of: 1 May 2022

Sinopec Group

State-owned

China

Shameless failing to use its power

-10

'Shameless' for continued involvement with Russia;'failing to use its Power' for a 4 to 10 in Power Score.

Pre-invasion Status

5.4

Average Exposure

Potential sacrifice

8.0

High Power

Potential economic impact

Post-invasion Events

0.0 Degree

What?

0.0 Speed

When?

0.0 Attitude

How?

A company executive said it "will continue to buy crude oil and gas from Russia". According to Reuters, it "has suspended talks for a major petrochemical investment and a gas marketing venture in Russia" on 26 March. It has not made an announcement regarding its Russian subsidiary or its Russian investments (e.g., Udmurtneft & Sibur holding PAO). Bloomberg reported on 21 April it is in joint discussions, with other Chinese companies regarding the acquisition of Shell’s Sakhalin-2 stake.

Our Moral Verdict

Sinopec's behavior towards Russia is difficult to assess. On the one hand, it was reported on 25 March that the company had put on hold a large investment it was planning to make in a gas chemical plant and a project to sell Russian gas in China. That is not a withdrawal from anything existing and indeed, the company continues to buy Russian crude and gas. Based on that information, it looked like Sinopec was holding onto what it had, but was being cautious about becoming more involved.

On the other hand, on 21 April Bloomberg reported that Sinopec and other Chinese groups were in talks to buy Shell's stake in Sakhalin-II. This would contradict any wait-and-see policy unless Sinopec had done its waiting and felt free to invest further in Russia. There is another possibility: perhaps the Shell stake was going for such a good price that Sinopec could not resist making an exception.

We believe that all such decisions for the state-owned company, and especially such important ones, are really made by the Chinese government. So, if there is a change in company policy, it probably means China has changed its mind.

Rating as of: 5 May 2022

SK Group

Public

South Korea

Associated brands: Band LTE, Nate, NUGU, United Object

Shameless failing to use its Power without having to make a sacrifice

-10

'Shameless' for continued involvement with Russia;'without having to make a sacrifice' for a 3 to below Exposure Score;'failing to use its Power' for a 4 to 10 in Power Score.

Pre-invasion Status

1.0

De minimus Exposure

Potential sacrifice

5.0

Average Power

Potential economic impact

Post-invasion Events

0.0 Degree

What?

0.0 Speed

When?

0.0 Attitude

How?

SK Group is a South Korean conglomerate, and the second-largest chaebol in the country, with 186 subsidiaries. It exports to Russia via SK Lubricants and imports Russian crude via SK Incheon.

Ten days after the invasion, SK pledged $1 million to Ukraine saying, "Under our philosophy of seeking social values, we opted to take instant steps of providing humanitarian aid to children". We have not identified an Announcement that covers its Activities in Russia.

Our Moral Verdict

SK failed to disclose its commercial position on Russia, despite making a financial contribution to help children in Ukraine. This large importer of crude should make an Announcement that clarifies it will cut its importing as well as exports of lubricants that it is engaged in. It is not sufficient for a company to disclose altruistic actions if it is feeding the engine that creates their need. We call this an Immoral Vicious Cycle by a Do-gooder-do-badder. The company has more Power over Russia than Exposure. It's looking at a 500% Return on Sacrifice, which makes its failure to Announce all the more disappointing.

Rating as of: 4 May 2022

SK-II

Rated as its parent Procter & Gamble

USA

Associated brands: Procter & Gamble, Always, Ambi Pur, Ariel, Aussie, Bold, Braun, Clearblue, Daz, Fairy, Fairy Non Bio, Febreze, Fixodent, Gillette, Head & Shoulders, Herbal Essences, Lenor, Olay, Old Spice, Oral-B, Pampers, Pantene, Seven Seas, Tampax, Venus, Viakal, Vicks, Align, All Good, Bonux, Bounce, Bounty, Cascade, Charlie Banana, Charmin, Cheer, Crest , Downy, Dreft, Flash, Gain , Ivory, joy+glee, This is L., Luvs, Metamucil, Microban 24, Mif, Mr.Clean, My black is beautiful, Nasivin, Native, Neurobion, New Chapter dietary supplements, Pepto-Bismol, Puffs, Rindex 3en1, Safeguard, Salvo, Sangobion, Scope, Snowberry, Swiffer, The Art of Shaving, UltraDowny, Zevo, ZzzQuil

Speedy Faint-hearted with Power

'Speedy' for a 7 to 8 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score; 'with Power' for a 4 to 10 in Power Score.

Pre-invasion Status

2.0

Low Exposure

Potential sacrifice

8.5

Extreme Power

Potential economic impact

Post-invasion Events

2.5 Degree

What?

7.0 Speed

When?

2.5 Attitude

How?

The company discontinued "new capital investments" in Russia, and suspended media, advertising, and promotion. It reduced its Russian activities "significantly" to "focus" on providing "basic health, hygiene and personal care items" needed by Russians who "depend on them", as per its 7 March Announcement.

The company condemned aggression "in any circumstance" and said its hearts go out to "all people who endure the unspeakable toll of war". It said it would support its employees in Russia.

Date of Announcement: 7 March 2022

Our Moral Verdict

P&G got almost everything wrong except the timing. It beat Unilever and L’Oréal by 24 hours, for which it got a Leader of the Pack bonus. After that, everything went downhill. Its move was Partial & Incomplete. Partial because it excluded health-related products, as a Confused Humanitarian does, and Incomplete by continuing to support employees, as a Nibbler does. Although it used the word "focus" to describe the continuing products, we don't know if it is focused on the majority of what it had. On top of that, after a Red Herring statement about not making future investments, it had poor Attitude, with a Mealy-Mouther statement that didn't clearly take sides. To make matters worse, it would be a small Sacrifice even if the company withdrew from every product because we estimate Russia at less than 1% of profits. To make matters worse still, this small Exposure compares to a Power Score of 8.5 since P&G employs about 5,000 people in Russia and could have had an Ostracizing effect by pulling so many consumer brands from the shelves. This meant P&G was looking at an 850% Return on Sacrifice. It's a pity it made only a slice of this commercial-moral investment. It needs to cut the rest and sell the factories.

Rating as of: 7 March 2022

Skinceuticals

Rated as its parent L'Oréal

France

Associated brands: L'Oréal, Atelier Cologne, Biotherm, Dark & Lovely, Diesel, essie, Garnier, Helena Rubinstein, IT Cosmetics, Kiehl's, Lancôme, Magic Mask, Maison Margiela Fragrances, Maybelline New York, Mixa, Niely, NYX Professional Makeup, Shu Uemura, Stylenanda, Urban Decay, Valentino Beauty, Yves Saint Laurent Beauty, AcneFree, Ambi, Botanicals Fresh Care, Cacharel, Carita, Carol's Daughter, CeraVe, Cheryl's Cosmeceuticals, Clarisonic, Créateurs de Beauté, Decléor, Dermablend, Giorgio Armani Beauty, House 99, Kéraskin Esthetics, Kérastase, La Roche-Posay, Logocos, Matrix Essentials, Mizani, Paloma Picasso, PureOlogy Research, Ralph Lauren Fragrances, Redken 5th Avenue NYC, Roger & Gallet, Sanoflore, SoftSheen-Carson, Vichy, Yue Sai

Laggard Faint-hearted Seriously-exposed with great Attitude & Power

'Laggard' for a 0 to 5 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score; 'Seriously exposed' for a 4 to 10 Exposure Score; 'with great Attitude' for a 6 to 10 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Pre-invasion Status

5.4

Average Exposure

Potential sacrifice

6.5

High Power

Potential economic impact

Post-invasion Events

2.0 Degree

What?

5.0 Speed

When?

6.5 Attitude

How?

According to the company's Announcement, it took the decision to "temporarily" close its "own" stores and directly operated counters, as well as "suspending industrial and national media investments", and closing its "own brand" e-commerce sites in Russia. It said it was "still taking care" of its 2,500 Russian employees. It pledged donations of up to €5 million with the words, "strongly condemn the Russian invasion."

Date of Announcement: 8 March 2022

Our Moral Verdict

This is a case of a company doing something by half measure and then only to some degree. L'Oréal has stopped is retailing-facing businesses, but the Announcement doesn't close off its product sales through other people's stores. On top of what we define as Half-Hearted, it said the decision was "temporary". Also, it is classified as a Nibbler for continuing to support its 2,500 employees. All these deficiencies continue to feed the Russian economy. The statement wasn't helpful, explaining what the company temporarily did rather than what it didn't (manufacturing in Russia), and it included a Red Herring about not making future investments. What we need to know is when it will stop what it is doing, rather than that it will not do what it isn’t yet doing! L'Oréal waited to make its move until after P&G, for which we gave it a Chicken Penalty on Speed. Unlike many Confused Humanitarian peer companies in the consumer product sector, it resisted the temptation to say it was producing essential goods. Indeed, that would be a stretch for a brand associated more with cosmetic than pure health, and luxury rather than staple. L'Oréal might have been furious to see P&G making “personal care" one of its carve-outs. Against all of this, L'Oréal strangely was a Denouncer, with a bold statement against Russia. This might make propagandized Russian consumers less likely to want to touch L'Oréal products still on the shelves. Like Unilever, this is either a case of hypocrisy or one part of the company thinks Russia is bad and the other thinks it is fine to do business there.

Rating as of: 8 March 2022

Sky

Rated as its parent Comcast

USA

Associated brands: Comcast, AT&T Broadband, DreamWorks Animation, NBCUniversal, XUMO, Bravo, Chiller, CNBC, Daily Candy , Fandango, Focus Features, G4, Illumination Entertainment, iVillage, Msnbc, Sprout, Syfy

Boycotter without Attitude but with Power

'Boycotter' for a 9 to 10 Degree Score; 'without Attitude' for a 0 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Pre-invasion Status

1.0

De minimus Exposure

Potential sacrifice

10.0

Extreme Power

Potential economic impact

Post-invasion Events

8.7 Degree

What?

6.0 Speed

When?

0.0 Attitude

How?

According to Universal's company statement, Comcast-owned Universal Pictures, "paused planned theatrical releases in Russia." The next day, Russia lost its retransmission on the Sky platforms that are owned by Comcast, as reported by Broadband TV News. On March 8th, Universal Music Group, owned by Comcast, said via a company statement that it was "suspending all operations in Russia and closing [its] offices there." Comcast Business also said that it is "waiving charges for calls, data, and Global Travel Pass usage to and from Ukraine" for customers from 20 February to 31 May.

Date of Announcement: 1 March 2022

Our Moral Verdict

Comcast's Announcement was Full and almost Complete, which is why it didn't get a 10 in Degree. It was quite fast to make its move, but other peers got out first, resulting in 6 for Speed. The company fell behind on Attitude. We didn't spot a statement about the war, so we classed it as a Strong Silent Type. Nor did we monitor any donation to help Ukraine. All of these factors eroded its Moral Rating and brought it down to 65. Breaking with Russia was a good moral-commercial move to make. We calculated the Exposure across the different businesses at 1 compared to the 10 it had in Power. We give mass market entertainment channels and services credit for a high Multiplier Effect because of their Ostracizing impact on large numbers of people locally. The result is that Comcast was looking at a 10 to 1 Return on Sacrifice opportunity and it's no surprise that it made the decision to get out.

Rating as of: 8 March 2022

Skype

Rated as its parent Microsoft

USA

Associated brands: Microsoft, Bing, LinkedIn, MSN, Windows, Edge, Office

Faint-hearted with great Attitude & Power

'Faint-hearted' for a 1 to 4 Degree Score; 'with great Attitude' for a 6 to 10 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Pre-invasion Status

2.5

Low Exposure

Potential sacrifice

10.0

Extreme Power

Potential economic impact

Post-invasion Events

4.0 Degree

What?

6.0 Speed

When?

6.5 Attitude

How?

At the time of the invasion, it had numerous Activities in Russia, such as product sales, innovation centers, software development and technology centers. In its earliest statement (28 February 2022) it said it was "protecting Ukraine from cyberattacks", "state-sponsored disinformation campaigns" and providing "support for humanitarian assistance".

On 4 March, the company released an Announcement that it would "suspend all new sales of Microsoft products and services in Russia". It condemned the "unjustified, unprovoked and unlawful invasion by Russia." Several days later, according to Reuters, CEO Brad Smith wrote to the Ukrainian government saying, Microsoft "would continue doing business in the country with non-sanctioned clients, including schools and hospitals", adding that "Depriving these institutions of software updates and services could put at risk the health and safety of innocent civilians, including children and the elderly".

In late March, the company announced a $35m commitment to help Ukraine. On a 26 April conference call, CFO Amy Hood said revenue generated in Russia represents less than 1% of total company revenue and "we expect that it will decline significantly", adding Microsoft would suffer an impact on earnings per share (EPS) of $0.01.

Date of Announcement: 4 March 2022

Our Moral Verdict

The 4 March Announcement sounded like no new clients in Russia would be able to get Microsoft's services ("suspend all new sales of Microsoft products and services in Russia"). Zelensky then posted on Twitter calling for further actions from Microsoft. Reuters reported worrying words from Microsoft in reply, that the company "would continue doing business in the country with non-sanctioned clients, including schools and hospitals". Does that mean Microsoft feels free to service any existing client, or perhaps also a new one, if it is not sanctioned, and that schools and hospital are just examples? Either way, if the report is true, the company showed itself to be a Confused Humanitarian by making these exclusions. Putin isn't going to relinquish his power unless Russian people want him to, so we sadly need to exert pressure on the whole economy.

This is a case of us thinking we were getting more than we got. In addition to some continuing services, the Announcement didn't report whether Microsoft's in-country operations will be closed. For all these reasons, it got a low Degree Score. On Speed, Microsoft was a Chicken because it followed HP, Apple, Dell Technologies, Oracle, Hewlett Packard Enterprise, and SAP. The silver lining was its Denouncer statement against Russia. You can hardly ask for better words such as "unjustified, unprovoked and unlawful invasion by Russia," which together with a moderate level of financial support to Ukraine, worth 0.1% of profits, got the company 6.5 points in Attitude.

Rating as of: 26 April 2022

Smart

Rated as its parent Mercedes-Benz (formerly Daimler)

Germany

Associated brands: Mercedes-Benz (formerly Daimler), Maybach, Freightliner, Fuso, Setra, Sterling, Thomas Built Buses, Western Star

Sprinting Faint-hearted with Power

'Sprinting' for a 9 to 10 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score; 'with Power' for a 4 to 10 in Power Score.

Pre-invasion Status

2.0

Low Exposure

Potential sacrifice

5.0

Average Power

Potential economic impact

Post-invasion Events

4.0 Degree

What?

10.0 Speed

When?

5.0 Attitude

How?

Mercedes-Benz (formerly Daimler) said "it would freeze its business activities in Russia with immediate effect", according to Reuters. The company also said it will suspend the export of passenger cars and vans to Russia. The Financial Times reported Mercedes-Benz was trying to divest a 15% stake in its Kamaz joint venture, for which it supplies parts, but by 24 March Reuters said it was no longer in talks.

Date of Announcement: 28 February 2022

Our Moral Verdict

Mercedes-Benz made its Announcement neck-and-neck with GM four days after the invasion. It was a much tougher decision for Mercedes because GM had only exports to worry about. Mercedes-Benz not only exported cars and vans to Russia, but also produced cars and trucks in the country. It also owns 15% of a joint venture with Kamaz. Its policy seems to be to stop everything but make no commitments for the future such as the permanent sale of facilities and all assets. Even its reported attempts to sell this 15% stake have apparently been dropped. So, it's a mixed picture: a Full & Complete withdrawal of exports, a Partial leaver because of the lack of commitment on Kamaz, and a Mothballer for its standalone production plans. One light is still on, the rest of the lights have been turned off but may be switched back on, along with exports as soon as the situation changes. These actions impact Russia economically and psychologically in the meanwhile, but it's not the killer blow that is needed. Like other groups making moves about manufacturing in Russia, it played the same Mothballing game, which diminished its Degree Score. Mercedes-Benz's package of moves makes a bigger splash than it really is and looks especially impressive when coupled with the lightning-fast timing. The scale of the group would make the pain manageable for the company, but that doesn't mean the company was willing to bite the bullet and pull out completely.

Rating as of: 24 March 2022

SmartestEnergy

Rated as its parent Marubeni

Japan

Associated brands: Marubeni, Creekstone Farms Premium Beef, Gavilon, Helena Agri Enterprises LLC, Marubeni Information Systems

Laggard Faint-hearted

'Laggard' for a 0 to 5 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score.

Pre-invasion Status

1.2

Low Exposure

Potential sacrifice

1.0

De minimus Power

Potential economic impact

Post-invasion Events

2.0 Degree

What?

0.0 Speed

When?

5.0 Attitude

How?

Marubeni has had extensive links to Russia over past decades, such as commodities trading and infrastructure projects. One notable investment is its 20% stake in Russia's high-profile offshore joint oil venture project Sakhalin-I. According to Bloomberg, Japan's prime minister confirmed Japanese businesses will not pull out of the Sakhalin-1 offshore joint oil venture with Russia as the country's policy is "not to withdraw", on 1 April.

The company itself stated it will be freezing all new transactions in Russia and will seek to terminate existing deals as much as possible on 21 April. It said there will not be "any new Russia-related business" and it is "negotiating to divest from existing transactions".

On 6 May, Reuters reported that CEO Masumi Kakinoki said the business wanted to exit Sakhalin-I due to the war situation but was not doing so in accordance with government policy.

Date of Announcement: 16 March 2022

Our Moral Verdict

This is a rare case of a company that wanted to do the right thing but was held back by its government’s determination to keep interests in Sakhalin. The Japanese Prime Minister said it is not Japan’s policy to withdraw from Sakhalin-II, but this does not legally tie Marubeni’s hands. Respecting your government may be a good thing in a democracy, but we believe there are higher moral callings.

It is unclear whether Marubeni is genuinely concerned for Ukraine or if it is shedding crocodile tears. Nevertheless, we commend Marubeni for what it has said: its statements since the invasion deserve its high-scoring Russia Denouncer status.

Words, however, are only one part of our rating. Even if the CEO genuinely had good intentions, the fact is that the company hasn’t taken any useful action. That makes it a Big Talker by our rules.

Mr. Kakinoki, every day that the invasion continues should give you more courage to practice what you preach. You can be the unshackled hero, free of your bonds.

Rating as of: 6 May 2022

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OUR MORAL BADGES

Each of Moral Rating Agency’s Moral Badge is generated by combining words we select to describe bands within each of the five dimension scores to allow a reader to see the components of a company’s behavior in linguistic form. The bands relating to each word or words are shown in the definition of each Moral Badge below.

How do we classify a company or organization?

Moral Badges

Description

Companies & Brands

Count

Sprinting Boycotter with Power

'Sprinting' for a 9 to 10 Speed Score; 'Boycotter' for a 9 to 10 Degree Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands: Acacia Communications, Inc., ACDELCO, Albuquerque Studios, Boss Flight Entertainment, BUICK, CADILLAC, CHEVROLET, Cisco Systems, Deutsche Telekom, Duo Security Inc., General Motors, GMC, GMFINANCIAL, Jasper Technologies, Meraki, Millarworld, Netflix, Night School Studio, ONSTAR., Scanline VFX, T-Mobile, Ultium, Vehicle Intelligence Platform

Count:

Sprinting Boycotter

'Sprinting' for a 9 to 10 Speed Score; 'Boycotter' for a 9 to 10 Degree Score.

Companies/Brands: British Gas, Centrica, Direct Energy, Dyno, Hive, Local Heroes

Count:

Sprinting Near-Boycotter with great Attitude & Power

'Sprinting' for a 9 to 10 Speed Score; 'Near Boycotter' for a 7 to 8 Degree Score; 'with great Attitude' for a 6 to 10 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands: United Parcel Service, UPS Logistics

Count:

Sprinting Near-Boycotter with Power

'Sprinting' for a 9 to 10 Speed Score; 'Near Boycotter' for a 7 to 8 Degree Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands: FedEx

Count:

Sprinting Near-Boycotter without Attitude but with Power

'Sprinting' for a 9 to 10 Speed Score; 'Near Boycotter' for a 7 to 8 Degree Score; 'without Attitude' for a 0 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands: Blue Yonder, JVC, Kawakita Denki Kigyosha, National, Panasonic, Quasar, Sanyo Electric Co., Ltd., Technics

Count:

Sprinting Half-hearted Seriously-exposed with great Attitude & Power

'Sprinting' for a 9 to 10 Speed Score; 'Half-hearted' for a 1 to 4 Degree Score; 'Seriously exposed' for a 4 to 10 Exposure Score; 'with great Attitude' for a 6 to 10 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands: API Connect, Aspera, Atlas, Blueworks Live, CICS, Cloud Pak, Cloudant, Cognos Inc, International Business Machines, Red Hat Inc., SoftLayer Technologies Inc.

Count:

Sprinting Half-hearted Seriously-exposed with Power

'Sprinting' for a 9 to 10 Speed Score; 'Half-hearted' for a 1 to 4 Degree Score; 'Seriously exposed' for a 4 to 10 Exposure Score;'with Power' for a 4 to 10 in Power Score.

Companies/Brands: Genesis, Hyundai Motor

Count:

Sprinting Half-hearted

'Sprinting' for a 9 to 10 Speed Score; 'Half-hearted' for a 1 to 4 Degree Score.

Companies/Brands: HomeGoods, HomeSense, Marshalls, Sierra, TJX, TK Maxx, Winners

Count:

Speedy Boycotter without Attitude

'Speedy' for a 7 to 8 Speed Score; 'Boycotter' for a 9 to 10 Degree Score; 'without Attitude' for a 0 in Attitude Score.

Companies/Brands: Arrezzio, Baker’s Source, Block&Barrel, Buckhead Pride, Butcher’s Block, Casa Solana, Citavo, Earth Plus, Fire River Farms, House Recipe, Jade Mountain, Newport Pride, Pica y Salpica, Portico Seafood, Sysco, Wholesome Farm

Count:

Boycotter with great Attitude & Power

'Boycotter' for a 9 to 10 Degree Score; 'with great Attitude' for a 6 to 10 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands: Alphabet, Calico, DoubleClick, Fitbit, Google, Looker, Loon, Nest, Verily, Waymo LLC, Waze, Wing, YouTube

Count:

Boycotter with Power

'Boycotter' for a 9 to 10 Degree Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands: Acura, Alphabet, ASIMO, BMW Group, Designworks., Honda Motor, John Cooper Works, MINI, Mobilityland, Montesa, Rolls-Royce Motor Cars

Count:

Boycotter without Attitude but with Power

'Boycotter' for a 9 to 10 Degree Score; 'without Attitude' for a 0 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands: AT&T Broadband, Bravo, Chiller, CNBC, Comcast, Daily Candy, DreamWorks Animation, Fandango, Focus Features, G4, Illumination Entertainment, iVillage, Msnbc, NBCUniversal, Sky, Sprout, Syfy, XUMO

Count:

Sprinting Faint-hearted Seriously-exposed with Power

'Sprinting' for a 9 to 10 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score; 'Seriously exposed' for a 4 to 10 Exposure Score;'with Power' for a 4 to 10 in Power Score.

Companies/Brands: Bond Street, Chesterfield, Diem, Facebook, Instagram, IQOS, L&M, Mapillary, Marlboro, Messenger, Meta (formerly Facebook), Muratti, Oculus, Parliament, Philip Morris International, TotalEnergies, WhatsApp, Workplace

Count:

Sprinting Faint-hearted with Power

'Sprinting' for a 9 to 10 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands: Freightliner, Fuso, Maybach, Mercedes-Benz (formerly Daimler), Setra, Smart, Sterling, Thomas Built Buses, Western Star

Count:

Speedy Near-Boycotter Sacrificer with Power

'Speedy' for a 7 to 8 Speed Score; 'Near Boycotter' for a 7 to 8 Degree Score; 'Sacrificer' for a 4 to 8 Exposure Score;'with Power' for a 4 to 10 in Power Score.

Companies/Brands: AdGear, Harman International Industries, Joyent, LoopPay , Novaled , Prismview, Proximal Data, Samsung, Simpress, SmartThings

Count:

Speedy Faint-hearted Seriously-exposed with great Attitude & Power

'Speedy' for a 7 to 8 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score; 'Seriously exposed' for a 4 to 10 Exposure Score; 'with great Attitude' for a 6 to 10 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands: Amoco, Ampm, Aral, BP, Castrol, Wild Bean Café

Count:

Speedy Faint-hearted with Power

'Speedy' for a 7 to 8 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands: Align, All Good, Always, Ambi Pur, Amerisource Bergen, Anderson Packaging, Inc., Ariel, ASD Specialty Healthcare, Inc., Aussie, Bold, Bonux, Bounce, Bounty, Braun, Cascade, Charlie Banana, Charmin, Cheer, Clearblue, Crest, Daz, Downy, Dreft, Fairy, Fairy Non Bio, Febreze, Fixodent, Flash, Gain, Gillette, Head & Shoulders, Herbal Essences, Ivory, joy+glee, Lenor, Luvs, Metamucil, Microban 24, Mif, Mr.Clean, My black is beautiful, Nasivin, Native, Neurobion, New Chapter dietary supplements, Olay, Old Spice, Oral-B, Pampers, Pantene, Pepto-Bismol, Procter & Gamble, Puffs, Rindex 3en1, Safeguard, Salvo, Sangobion, Scope, Seven Seas, SK-II, Snowberry, Swiffer, Tampax, The Art of Shaving, This is L., UltraDowny, Venus, Viakal, Vicks, Zevo, ZzzQuil

Count:

Near-Boycotter with Power

'Near Boycotter' for a 7 to 8 Degree Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands: Deutsche Post DHL Group

Count:

Faint-hearted Seriously-exposed without Attitude but with Power

'Faint-hearted' for a 1 to 4 Degree Score; 'Seriously exposed' for a 4 to 10 Exposure Score; 'without Attitude' for a 0 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands: Airbus, ATR (Airbus, Alenia Aeronautica, Leonardo), Daihatsu, Hino, Lexus, Ranz, Stelia Aerospace, Toyota Motor

Count:

Faint-hearted with great Attitude & Power

'Faint-hearted' for a 1 to 4 Degree Score; 'with great Attitude' for a 6 to 10 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands: Bing, Edge, LinkedIn, Microsoft, MSN, Office, Skype, Windows

Count:

Laggard Boycotter with great Attitude & Power

'Laggard' for a 0 to 5 Speed Score; 'Boycotter' for a 9 to 10 Degree Score; 'with great Attitude' for a 6 to 10 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands: Accenture, Droga5, IMJ Corporation, SinnerSchrader, Trivadis AG

Count:

Laggard Boycotter with Power

'Laggard' for a 0 to 5 Speed Score; 'Boycotter' for a 9 to 10 Degree Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands: alkove, Amazing Baby, Amazon, Amfit Nutrition, Arabella, Arthur Harvey, Basic Care, BELEI, Buttoned Down, Cable Stitch, Coastal Blue, Comfort Denim Outfitters, Daily Ritual, Ella Moon, Emma Riley, Eono, Fabric.com, Franklin Tailored, Goodthreads, Happy Belly, Haven Outerwear, House & Shields, Inkast Denim, Iris & Lily, James & Erin, Lark & Ro, Life Long, Mae, Mama Bear, Movian, Myx Store, NuPro, OWN PWR, Peak Performance Nutrition, Peak Velocity, Pinzon, Presto!, Ravenna Home, Revly, Scout & Ro, Simple Joys by Carter’s, Solimo, Spotted Zebra, Stone & Beam, Tiksounds, Umi, Vedaka, Wag, Wickedly Prime

Count:

Laggard Near-Boycotter with Power

'Laggard' for a 0 to 5 Speed Score; 'Near Boycotter' for a 7 to 8 Degree Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands: Glencore

Count:

Laggard Near-Boycotter

'Laggard' for a 0 to 5 Speed Score; 'Near Boycotter' for a 7 to 8 Degree Score.

Companies/Brands: Alenza, BANDAG, Blizzak, Bridgestone, DriveGuard, Dueler, FIRESTONE, FUZION, TIRES PLUS, Turanza, WHEEL WORKS

Count:

Laggard Faint-hearted (Upgraded with 20 bonus points for exiting fully and completely)

'Laggard' for a 0 to 5 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score.

Companies/Brands: Enel

Count:

Laggard Half-hearted Seriously-exposed with Power

'Laggard' for a 0 to 5 Speed Score; 'Half-hearted' for a 1 to 4 Degree Score; 'Seriously exposed' for a 4 to 10 Exposure Score;'with Power' for a 4 to 10 in Power Score.

Companies/Brands: LG Electronics

Count:

Laggard Half-hearted with great Attitude & Power

'Laggard' for a 0 to 5 Speed Score; 'Half-hearted' for a 1 to 4 Degree Score; 'with great Attitude' for a 6 to 10 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands: Alimentation Couche-Tard, Circle K, Collins Aerospace, Ingo, Pratt & Whitney, Raytheon Technologies

Count:

Laggard Half-hearted with great Attitude

'Laggard' for a 0 to 5 Speed Score; 'Half-hearted' for a 5 to 6 Degree Score; 'with great Attitude' for a 6 to 10 in Attitude Score.

Companies/Brands: Amundi, BforBank, Credit Agricole, IDIA Capital Investment, LCL, SODICA Corporate Finance

Count:

Laggard Half-hearted with Power

'Laggard' for a 0 to 5 Speed Score; 'Half-hearted' for a 5 to 6 Degree Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands: U.S. Postal Service

Count:

Laggard Half-hearted with Power

'Laggard' for a 0 to 5 Speed Score; 'Half-hearted' for a 1 to 4 Degree Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands: Chassis Brakes, Hikoki, Hitachi, Hüco, Keihin, Kit Plus, Maxell, Nisin, Paraut, Tokico, Tuflong

Count:

Laggard Half-hearted without Attitude but with Power

'Laggard' for a 0 to 5 Speed Score; 'Half-hearted' for a 1 to 4 Degree Score; 'without Attitude' for a 0 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands: Elster Group, EMS Technologies, Inc., Honeywell International, Intelligrated, Intermec, King’s Safetywear, RAE Systems, Sperian Protection, Xtralis

Count:

Speedy Faint-hearted without Attitude but with Power

'Speedy' for a 7 to 8 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score; 'without Attitude' for a 0 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands: Bank of China

Count:

Faint-hearted

'Faint-hearted' for a 1 to 4 Degree Score.

Companies/Brands: Alleanza Toro, Assicurazioni Generali, Europ Assistance Group, INA (Istituto Nazionale delle Assicurazioni)

Count:

Laggard Half-hearted

'Laggard' for a 0 to 5 Speed Score; 'Half-hearted' for a 5 to 6 Degree Score.

Companies/Brands: Cover-More, Farmers Insurance Group, Hambro Life Assurance Plc, Zurich Insurance Group

Count:

Laggard Faint-hearted Seriously-exposed with great Attitude & Power

Companies/Brands: AcneFree, Ambi, Atelier Cologne, Biotherm, Botanicals Fresh Care, Cacharel, Carita, Carol’s Daughter, CeraVe, Cheryl’s Cosmeceuticals, Clarisonic, Créateurs de Beauté, Dark & Lovely, Decléor, Dermablend, Diesel, E.ON, essie, Garnier, Giorgio Armani Beauty, Helena Rubinstein, House 99, IT Cosmetics, Kéraskin Esthetics, Kérastase, Kiehl’s, L’Oréal, La Roche-Posay, Lancôme, Logocos, Magic Mask, Maison Margiela Fragrances, Matrix Essentials, Maybelline New York, Mixa, Mizani, Niely, NYX Professional Makeup, Paloma Picasso, PureOlogy Research, Ralph Lauren Fragrances, Redken 5th Avenue NYC, Roger & Gallet, Sanoflore, Shu Uemura, Skinceuticals, SoftSheen-Carson, Stylenanda, Urban Decay, Valentino Beauty, Vichy, Yue Sai, Yves Saint Laurent Beauty

Count:

Laggard Faint-hearted Seriously-exposed with Power

'Laggard' for a 0 to 5 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score; 'Seriously exposed' for a 4 to 10 Exposure Score;'with Power' for a 4 to 10 in Power Score.

Companies/Brands: Abbott Laboratories, Alinity, Animax Broadcast Japan, AXN, BinaxNOW, Bravia, Cardiomems, Confirm Rx, Cyber-shot, Ele Care, Ensure, Fortum, FreeStyle Libre, Gallant ICD, Glucerna , Handycam, Heartmate, i-STAT, Juven, MADHOUSE, Madison Gate Records, Memory Stick, MitraClip, Pedialyte, PediaSure, Proclaim DRG, Similac, Sony, TriStar Pictures, Walkman, Zone Perfect

Count:

Laggard Faint-hearted Seriously-exposed without Attitude but with Power

'Laggard' for a 0 to 5 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score; 'Seriously exposed' for a 4 to 10 Exposure Score; 'without Attitude' for a 0 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands: HiSilicon, Huawei Investment & Holding, Proven Honour Capital Limited

Count:

Laggard Faint-hearted with great Attitude

'Laggard' for a 0 to 5 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score; 'with great Attitude' for a 6 to 10 in Attitude Score.

Companies/Brands: Angel Risk Management Ltd, Axa, BROOKLYN, Dunlop , Srixon, Sumitomo, XL Insurance Company SE

Count:

Laggard Faint-hearted

'Laggard' for a 0 to 5 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score.

Companies/Brands: Adfors, Allianz, Artex, Asturienne, Bank Handlowy, Bank One Corp, Bevego, BNP Paribas, Brasilit, British Gypsum, Brødrene Dahl, Cazenove Group, Celotex, Certainteed, Chatham Ventures, Inc., Chemical Equity Incorporated, Citigroup, CONSORSBANK, Creekstone Farms Premium Beef, Euler Hermes, Flexovit, Gavilon, Glassolutions, Gyproc, Helena Agri Enterprises LLC, InstaMed, Isover, Jewson, JP Morgan, Leca, Marubeni, Marubeni Information Systems, Metalmark Capital, Norton, Pasquill, PIMCO, Placo, Rencol, Rigips, SageGlass, Saint-Gobain, Scotframe, Sekurit, SmartestEnergy, The Bear Stearns Companies Inc., Tygon, Vetrotech, Washington Mutual Inc., Weber, WePay

Count:

Laggard Faint-hearted without Attitude but with Power

'Laggard' for a 0 to 5 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score; 'without Attitude' for a 0 in Attitude Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands: CK Hutchison Holdings, Hutch, ICI Paric XL, Kruidvat, Metro Broadcast Corporation, Mr. Juicy, ParknShop, Savers, Superdrug, The Perfume Shop, Three, Watsons, Watsons Water, Watsons’s Wine, Wind Tre

Count:

Laggard Faint-hearted with Power

'Laggard' for a 0 to 5 Speed Score; 'Faint-hearted' for a 1 to 4 Degree Score; 'with Power' for a 4 to 10 in Power Score.

Companies/Brands: AutoCrew, Balay, Bosch Group, Coldex, Constructa, Dremel, Dynacord, Electro-Voice, ETAS, Gaggenau, HC Cargo, Home Connect, ITK Engineering, Junkers, Neff, Pitsos, Profilo, Robinair, Telex, Thermador, Worcester Bosch, Zexel

Count:

Shameless failing to use its Power without having to make a sacrifice

'Shameless' for continued involvement with Russia;'without having to make a sacrifice' for a 3 to below Exposure Score;'failing to use its Power' for a 4 to 10 in Power Score.

Companies/Brands: A Twosome Place, Agricultural Bank of China, Aviation Industry Corp. of China, Band LTE, Baojun, Bestune, BLADE Network Technologies, Century 21 Japan, Chateau de Viaud, ChemChina, China Communications Construction, China Construction Bank, China Construction Design International, China FAW Group, China Harbour Engineering, China Mobile Communications, China National Offshore Oil, China National Petroleum, China Overseas Land and Investment, China Railway Construction, China Railway Engineering Group, China Road and Bridge Corporation, China State Construction Engineering, China Tea, China Telecommunications, CITIC Group, CJ Corp., CMHK, CMLink, COFCO, Country Garden Holdings, DFI Retail Group, DOCOMO, Dongfeng Motor, Epic Games, FamilyMart, Foodville, Fortune, Foxmail, GAC-FCA (Jeep), GAC-Honda, GAC-Mitsubishi, GoTone, Greatwall, Grohmann Engineering GmbH, Guangzhou Automobile Industry Group, Haima, Hibar Systems Ltd., Hongqi, Hunting World, Hycan, IdeaPad, Industrial & Commercial Bank of China, Itochu, Jardine Matheson, JD.com, Jiefang, Jiugui, John Holland Group, Joy City, Joycome, Kong Yiji, Legion, Lenovo Group, LeSportsac, Machete, Mandarin Oriental Hotel Group, Maxus, Maxwell Technologies Inc., Medion, Mengniu Dairy, MG, Moment, Motorola Mobility, Nate, Nippon Telegraph and Telephone, NUGU, People’s Insurance Co. of China, Perbix Machine Co. Inc., PetroChina, Qidian, QQ, Qrobot, Roewe, SAIC Motor, Sinochem, SK Group, SolarCity Corp, Tencent Holdings, Tesla, ThinkPad, Tianyi, Timi Studio Group, Tokyo Electric Power, Trumpchi, United Object, VIPS (steakhouse), Wechat (Weixin), WeGame, WOMAI.COM, Xiamen ITG Holding Group, XMXYG, Yoga, Yuejin, Zong

Count:

105

Shameless without having to make a sacrifice

'Shameless' for continued involvement with Russia;'without having to make a sacrifice' for a 3 to below Exposure Score.

Companies/Brands: Ahumada, Akpa A.Ş., Arçelik, Ark İnşaat, Aygaz, Bank of America, Beko, Benavides, Birmot, Catlettsburg Refining, LLC, CNH Industrial, Defy Appliances (Pty) Ltd, Demir-Export, Divan Group, Duane Reade, Düzey, Elektra Bregenz, EXOR Group, Ferrari, Flavel, Grundig, Japan Post Holdings, Koç Holding, Lipetgaz, Marathon Petroleum, Merrill Lynch, Mogaz, No. 7, Opet, Otokar, PartnerRe, Pürsu, RMK Marine, S-Oil, SABIC , Saudi Aramco, Sendeo, Setair, Setur, Setur Duty Free, Setur Marinas, Setur Select, Seturbiz.com, Seturmice, Soltan and Botanics, Tanı, The Economist, The International Maritime Industries, THY Opet, Tofaş, Token Financial Technologies, Toll Group, Tüpraş, TürkTraktör, Walgreens Boots Alliance, Waltrust Properties, Inc., Yapı Kredi, Yasref

Count:

Shameless failing to use its power

'Shameless' for continued involvement with Russia;'failing to use its Power' for a 4 to 10 in Power Score.

Companies/Brands: Alibaba Group Holding, AliExpress, Ant Financial, Auctiva, Cainiao, DingTalk, Feizhu, Gaode Map, Koubei, Lazada, Sinopec Group, Taobao, Tmall, UC Browser, Xianyu, Zhima Credit

Count:

Total:

719

Total: 719

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our Moral Badges

Notice

The entire website and our rating methodology are based on a company’s involvement with Russia being measured by Announcements.

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Also, be aware that brands carry the rating information of the company that owns, controls or is associated with them as defined more precisely in Brands Displayed.

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We will be extending our service from the top 200 companies in the world to the top 500. We are interested in information about their continuing involvement with or in Russia from reliable published sources.

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